Your Gateway to Latin America & the Caribbean

We transform how the world experiences Latin America and the Caribbean. By combining creative marketing with deep-rooted industry connections, we turn destination potential into commercial success

Representation

We don’t just represent your brand; we embed it. From staff training and trade events to digital strategy and sales collateral, we provide the localized expertise you need to capture the market

Consultancy

We turn market research into actionable success. From initial analysis to full-scale budget and marketing implementation, we build the strategies that launch and scale destinations.

Secretariat

We provide the professional backbone for your alliance. From day-to-day operations and lobbying to PR and event management, we handle the complexities of running a trade body so you can focus on your members.

Media & Marketing

Beyond traditional marketing, we provide expert “fixer” and logistical support for TV and film companies. From the planning stages to the final shoot, we ensure your production runs smoothly

About us

At Hemisphere Marketing, we don’t just understand the travel industry—we’ve helped shape it. With over 50 years of collective experience, our team combines deep-rooted local knowledge with a global perspective to deliver growth for Latin American and Caribbean brands.

With a career spanning back to 1986, Claire is a titan of Latin American tourism. Her background includes senior roles at Abercrombie & Kent and Airwaves, followed by 17 years as Executive Secretary of LATA. A founding trustee of the LATA Foundation and a seasoned consultant for the tourist boards of Chile and Ecuador, she now leads Hemisphere Marketing across the UK and Australia

More than just good ideas

When you need results, expertise, and a creative outlook that adapts to the realities of a highly dynamic marketplace

Hemisphere Marketing provides end-to-end representation, consultancy, and secretariat services for travel brands. From market analysis and strategic planning to day-to-day association management and trade event representation, we act as your local “face in the market.” We leverage deep-rooted industry connections to transform destination potential into commercial success and measurable growth.

Partners in success

We own your goals, your vision, and your passons

We don’t just work for our clients; we work as them. At Hemisphere Marketing, your goals become our mission and your vision defines our strategy. We take full ownership of every project, treating your brand’s reputation and growth as if it were our own. This deep alignment allows us to anticipate challenges and pivot with agility, ensuring that our partnership delivers more than just service—it delivers a shared legacy of success.

Our team

Claire Thorne

Lead Strategist

Tony Thorne

chief solutions officer

What are you waiting for?

Ready to take the next step? Let’s bring your vision to life! Explore our services and get in touch today for a consultation. Together, we’ll make it happen.

Engagements